January 2025 feels like it's lasted about 27 years, but there's an entire year left, somehow. As usual, Apple is sure to make the rest of the year busy with a flurry of new product releases. There will be new iPhones, of course, but we'll get to those later because they're just the tip of the iceberg. According to various rumors and reports, Apple is going to refresh most of the devices in its portfolio, with new Macs, iPads, Apple Watches, and other devices supposedly launching in 2025.
Without wasting any more time, here's everything we expect to see emerge from Cupertino before 2026 rolls around.
1. iPhone 17 Series
Apple has become pretty predictable with new iPhone releases. They get announced every September, and that's almost certainly going to be true again in 2025. However, expect the lineup to be shaken up a bit this year.
iPhone 17, 17 Pro, and 17 Pro Max: The standard iPhone 17 models will likely feature incremental upgrades, such as improved cameras, faster processors, and enhanced AI capabilities. The Pro models are expected to push the boundaries further with advanced display technology, possibly under-display Face ID, and even more powerful chipsets.
iPhone 17 Air: One of the most intriguing rumors is the potential launch of a thinner iPhone 17 Air model. At around 5 to 6mm of thickness, it would be the thinnest iPhone ever, with a possible 6.6-inch display. However, this focus on thinness may come with compromises, such as a shorter battery life and only one rear camera lens. Despite these trade-offs, the iPhone 17 Air could be positioned as the most expensive variant in the lineup, catering to those who prioritize sleek design over functionality.
2. iPhone SE (2025)
It’s been a few years since Apple updated the budget-friendly iPhone SE, but that should change in 2025. The new iPhone SE is expected to be based on the form factor of the iPhone 14, marking a significant departure from the older design.
Face ID Replaces Touch ID: For the first time, the iPhone SE will reportedly phase out Touch ID in favor of Face ID, bringing it in line with Apple’s flagship models.
Apple Intelligence Features: The new SE is also expected to support Apple Intelligence features, making it a more capable device for AI-driven tasks.
Notch Instead of Dynamic Island: Interestingly, display analyst Ross Young suggests that Apple will stick with the notch design rather than adopting the Dynamic Island for the SE. This decision may help keep costs down while still offering a modern look.
Spring Launch: According to reports, the new iPhone SE is expected to launch in spring 2025, making it an attractive option for budget-conscious consumers.
3. Apple Glass (AR Glasses)
One of the most anticipated products, Apple’s AR glasses, might finally see the light of day in 2025. Expected features include:
Seamless AR Integration: The glasses could overlay digital information onto the real world, enhancing navigation, gaming, and productivity.
Lightweight Design: Apple is rumored to be working on a sleek, lightweight design that’s comfortable for all-day wear.
iOS Integration: The glasses are expected to work seamlessly with iPhones, iPads, and other Apple devices.
4. M4 and M5 Chips
Apple’s silicon team is reportedly working on the next generation of processors:
M4 Chip: Likely to debut in 2024, the M4 could power updated Macs and iPads in 2025 with even greater performance and efficiency.
M5 Chip: Rumors suggest the M5 could introduce a new architecture, focusing on AI and machine learning capabilities.
5. Foldable iPhone or iPad
Apple has been exploring foldable technology for years, and 2025 might be the year we see it:
Foldable iPhone: A foldable iPhone with a flexible OLED display could offer a compact form factor that unfolds into a tablet-like experience.
Foldable iPad: Alternatively, Apple might debut a foldable iPad, combining the portability of a tablet with the functionality of a larger screen.
6. Apple Car (Project Titan)
Apple’s long-rumored electric vehicle, codenamed Project Titan, could finally launch in 2025. Expected features include:
Autonomous Driving: Advanced self-driving capabilities powered by Apple’s custom AI and sensor technology.
Seamless Ecosystem Integration: The car is expected to integrate with the Apple ecosystem, offering features like hands-free Siri, Apple Music, and more.
Sleek Design: Apple’s design ethos will likely result in a minimalist, futuristic vehicle.
7. Apple Watch Ultra 3, Series 11, and SE
Apple’s wearable lineup is also expected to see significant updates in 2025.
Apple Watch Ultra 3: Last year, Apple surprisingly didn’t release a third Ultra model, instead refreshing the Apple Watch Ultra 2 with a new color option. In 2025, the Apple Watch Ultra 3 is expected to make its debut. Rumors suggest it could feature a new low-power OLED display, advanced blood pressure monitoring (a potentially life-saving feature), and satellite connectivity, similar to recent iPhone models. These upgrades would make it an even more compelling option for adventurers and fitness enthusiasts.
Apple Watch Series 11: The Series 11 is also expected to inherit some of the Ultra 3’s features, such as the new display technology and blood pressure monitoring. While there aren’t many detailed reports about this device yet, it’s almost certain to launch in the second half of 2025, following Apple’s usual release schedule.
Apple Watch SE: According to Bloomberg’s Mark Gurman, Apple is planning to launch a redesigned Apple Watch SE in 2025. The SE hasn’t seen a physical redesign since its debut, which was based on the Series 6. With the Series 11 on the horizon, it’s high time for an update. The new SE could feature thinner bezels and a more modern design, making it an even more attractive option for budget-conscious customers.
8. MacBook Pro with OLED Display
Apple is rumored to be working on a MacBook Pro with an OLED display, offering:
Vivid Colors and Contrast: OLED technology would provide deeper blacks and more vibrant colors.
Improved Energy Efficiency: OLED displays are more power-efficient, potentially extending battery life.
9. AirPods with Health Features
The next generation of AirPods could include health-focused features:
Hearing Health: Built-in hearing tests and enhanced noise cancellation for hearing protection.
Body Temperature Monitoring: Sensors to monitor body temperature during workouts or daily use.
10. HomePod with Display
Apple might expand its HomePod lineup with a model featuring a built-in display:
Smart Home Hub: The device could serve as a central hub for controlling smart home devices.
Video Calls: A display would enable FaceTime and other video-calling capabilities.
11. Apple Pencil 3
The next-generation Apple Pencil could include:
Magnetic Charging: Similar to the AirPods, the Apple Pencil 3 might feature a magnetic charging case.
Enhanced Precision: Improved pressure sensitivity and tilt detection for artists and note-takers.
12. iOS 19 and macOS 15
Apple’s software updates in 2025 will likely bring new features and improvements:
AI-Driven Features: Deeper integration of AI across apps and services.
Enhanced Privacy: New tools to protect user data and privacy.
Cross-Device Continuity: Smoother transitions between iPhone, iPad, Mac, and other Apple devices.
13. Apple TV with Gaming Focus
A new Apple TV could target gamers with:
Enhanced Performance: A more powerful processor for gaming and 8K video playback.
Gaming Controller: A redesigned controller optimized for Apple Arcade and cloud gaming services.
14. iPads: iPad Pro, iPad Air, Entry-Level iPad
Apple's tablet business is still zooming along, so naturally, there will be some new iPads this year.
Entry-Level iPad (iPad 11): According to Bloomberg’s Mark Gurman, Apple is planning to release a new entry-level iPad (technically the iPad 11) sometime in spring 2025. It’s expected to retain the same basic design as the 2022 model but will likely feature an updated chipset for improved performance. While it’s unclear which chip will power this device, it’s safe to assume it will be a significant upgrade over its predecessor.
iPad Pro with M5 Chip: Gurman also reported that Apple is working on a new iPad Pro powered by the M5 chip, which could launch in the second half of 2025. However, there’s a chance this device might be delayed until 2026, so it remains a "maybe" for now. If it does launch in 2025, expect cutting-edge performance and possibly new display technology.
iPad Air: For those who prefer a balance of performance and portability, a new iPad Air is also rumored for 2025. Prominent leaker Evan Blass (via 9to5Mac) hinted at new 11-inch and 13-inch models powered by the M3 chip. These devices could launch earlier in the year, though exact timing is still uncertain.
15. Other Devices We Might See
It's not often that Apple introduces a truly new device, rather than just an iteration on an older one. 2025 could technically buck that trend with the launch of a few exciting new products.
HomePod with Display: Apple is rumored to be working on a new HomePod that, unlike older models, comes with a smart display. This device is expected to feature a 6 or 7-inch display with Apple Intelligence support, making it a substantial upgrade over previous HomePods. It could serve as a central hub for smart home controls, video calls, and media playback, all while integrating seamlessly with the Apple ecosystem.
Revamped AirTag: Apple first released AirTags in 2021, and they’ve yet to receive a refresh. That might change in 2025. According to Mark Gurman, Apple is set to launch a revamped AirTag with better range, more precise tracking, and a new battery design. These improvements would make it an even more reliable tool for keeping track of your belongings.
AirPods Pro (3rd Generation): Another Bloomberg report suggests that Apple will launch the third generation of AirPods Pro in 2025. These new earbuds are expected to feature basic upgrades like improved sound quality and active noise cancellation capabilities. Additionally, they might introduce heart rate monitoring for the first time, adding a health-focused dimension to the popular audio accessory.
Refreshed Apple TV and HomePod Mini: Reports indicate that Apple will refresh the Apple TV and HomePod Mini in 2025. The new Apple TV is said to feature a new Apple-designed Wi-Fi chip with support for Wi-Fi 6E, offering faster and more reliable connectivity. Meanwhile, the HomePod Mini is expected to come in new colors and deliver better sound quality, making it an even more attractive option for smart home enthusiasts.
Final Thoughts
While many of these products are still in the rumor stage, Apple’s track record suggests that 2025 could be a landmark year for innovation. Whether it’s the highly anticipated Apple Glass, a foldable iPhone, or the revolutionary Apple Car, Apple is clearly cooking up something big. As always, the tech world will be watching closely to see how these rumors translate into reality.
What are you most excited about? Let us know in the comments!