Another day, another hidden camera experiment that seems to expose men leering at women...kind of.
CJ Koegel, a fitness trainer and former MTV personality, has produced a video that features a woman wearing tight-fitting yoga pants and a hidden camera, affixed to said pants, to catch men (and in some cases women and Elmo) in New York City staring at her behind.
The hidden camera video originally seems to be trying to expose ogling passersby, but it surprisingly ends with a call to action for men to check out their own behinds. The video is a public service announcement aimed at encouraging men to get their prostates checked. Prostates aren't one's butt, exactly, but rather a gland that's just in front of the rectum.
The video is reminiscent of Nestle's hidden camera bra ad, which was created to advocate for breast cancer awareness.
While the yoga pants video is produced in a cheeky manner and overall has good intentions, it has received somewhat harsh feedback for using a woman's body to publicize a cause.
The video comes on the heels of the viral Hollaback catcalling experiment, which used a hidden camera to expose street harassment, and its subsequent spoofs.