SYDNEY — Hungry Jack's has flipped McDonald's monopoly competition on its head.
The rival burger store, more commonly known as Burger King in the U.S., has piggybacked on one of McDonald's most successful campaigns — the monopoly game — by giving away the food prizes in Hungry Jack's restaurants too.
The Hungry Jack's promotion, called Flame their McOpoly, allows you to exchange your free food tickets for an equivalent item on their menu. Not surprisingly, the competition "is not authorised or endorsed by you know who."
All Australians know how it feels to order three Happy Meals, fifteen small cokes, a McFeast with an extra five sides of chips just to tear away the little stickers from the packaging with the small hope of getting a trifecta in the Monopoly property market.
The reality is, most of the time your Big Mac doesn't come with $1 million on the side. Instead you just end up stuck with a 'free small chips' and a longing for Mayfair.
In Hungry Jack's version, you can get payback for the fact you are full of cheeseburgers, 30kg heavier and still haven't won a holiday to London for two. Just take those tickets down the street, pop into a Hungry Jack's store and flame the whole damn McOpoly.
Hungry Jacks. Giving the people what they want. #mcopoly #McDonaldsProblems pic.twitter.com/VMCcrXyaVy
— _________ (@TropicalMongoes) September 18, 2014
The sneaky fast-food joint has definitely delivered a low-blow in the PR stakes. Hijacking the competition of a rival for your own reward may not result in any karma points, but it is an inventive way to give McDonald's a whopper grilling.
Tags: AUSTRALIA, HUNGRY JACKS, MCDONALDS, MCOPOLY