The celebrity and business world has been swept up in taking the ALS ice bucket challenge, and the latest entrant in the star-packed list of challenge takers is Apple CEO Tim Cook.
In a video posted by Apple on Thursday, Cook is shown getting the ice bucket treatment by rapper-singer Michael Franti on stage at Apple's California campus.
For the uninitiated, the ice bucket challenge is designed to raise money for and heighten awareness of the ALS Association's efforts around amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease.
As part of the challenge, the recipient of the cold splash publicly challenges another three people take the same challenge.
Cook's chilly bath was a response to a challenge from Apple’s senior vp of marketing, Phil Schiller. On Cook's challenge list: Franti (who immediately took his ice like a trooper), Disney’s Bob Iger (a member of Apple's board) and new Apple hire Dr. Dre.
Not long after Cook's challenge, Dre responded via Twitter, saying: "Challenge accepted. Stay tuned."
Challenge accepted. Stay tuned @tim_cook— Dr. Dre (@drdre) August 16, 2014
Other well known tech names who have taken the challenge include Bill Gates, Facebook's Mark Zuckerberg, Microsoft's CEO Satya Nadella and Twitter CEO Dick Costolo.
Tags: #ICEBUCKETCHALLENGE, ALS, Apple, CHARITY, DR DRE, HEALTH & FITNESS, LOU GEHRIG’S DISEASE, MARKETING, SOCIAL GOOD, TIM COOK, Twitter, U.S., US & World, Video, VIDEOS