Germany's national team celebrates its 1-0 World Cup final victory on Sunday in Brazil.
Step aside, NFL, there's a new kind of futbol in town.
Germany's 1-0 victory over Argentina in Sunday's World Cup Final didn't just break the hearts of Lionel Messi fans everywhere — it also broke records on some of the world's largest social networks.
The match, which Germany won in the closing moments thanks to a goal by 22-year-old Mario Götze, was not only the most talked about World Cup contest on Facebook. It is now the the most talked about sporting event in the history of the platform.
A total of 88 million people generated more than 280 million Facebook interactions (posts, comments, and Likes) during Sunday's final.
The game surpassed Facebook's previous record holder, the 2013 Super Bowl XLVII between the Baltimore Ravens and San Francisco 49ers. That event generated 245 million interactions. (That Super Bowl, also remembered as the Blackout Bowl, was also responsible for a social media explosion when a power outage at the Superdome in New Orleans forced a 30-plus minute game delay.)
The second most popular World Cup match on Facebook, not surprisingly: Germany's 7-1 shellacking of Brazil last week in the semi finals.
Sunday's final wrapped up what ended up being a very successful World Cup for Facebook. The month-long tournament is by far Facebook's most popular event in history, generating more than 3 billion interactions from 350 million users around the world. For comparison, the Winter Olympics in Sochi generated just 120 million interactions from 45 million people.
Twitter also had a very impressive tournament. During Sunday's final, users set a new tweets-per-minute record in the final minutes after the game was over, sending 618,725 tweets every 60 seconds. The previous record was also generated during the World Cup and stood for less than a week.nam-
Users sent 580,166 tweets per minute after Germany went up 5-0 against Brazil in the semi-finals last Tuesday.
Tags: Facebook, SOCIAL MEDIA, TWEETS PER MINUTE, Twitter, World Cup