Canadian music artist Shawn Mendes poses for a portrait, on July 9 in New York City.
"Let’s get this bad boy to No. 1," Vine star Shawn Mendes told nearly 26,000 fans who were watching his live stream commemorating the release of his first EP on Sunday night.
Smiling at the camera in a small studio in Dallas, the 15-year-old urged the viewers to tweet "#ShawnToNumber1," and within 37 minutes of making the EP available on iTunes, his music catapulted to the top spot on the iTunes Top Albums chart. Meanwhile, the hashtag became Twitter's top trending topic as his army of 1.5 million followers rallied in support.
The young Canadian-born musician, equipped with an acoustic guitar, played the EP's four songs during the 30-minute live stream, pausing at one point to take a selfie.
Like his fleeting six-second videos on Vine, Mendes' past few months since being discovered on Vine and subsequently signed by Island Records has seemingly transpired in a flash, with much to celebrate in such a minuscule amount of time.
"I posted a six-second clip of me singing 'As Long As You Love Me' by Justin Bieber in August and it was an overnight sort of explosion," Mendes told Mashable this month in New York City. "When I woke up and I had 10,000 likes on that video, I was like, ‘What is going on?’ Social media is taking off. It’s an entire new world out there."
His first single, "Life of the Party," debuted at No. 24 on the Billboard's Hot 100 chart.
While it's easy to focus on his Vine stardom, his record label wants people to understand that Mendes is not merely a musician whose life was transformed by social media.
"I mean the Vine thing completely misleads you in terms of what is the serious ability that he has," David Massey, the president of Island Records, told Mashable. "The Vine part of it is the way that he got discovered, as a way that he built a fan base, which is absolutely wonderful, but what the results should send is
he’s a serious star, and people are reacting and wanting to be very much part of his journeyhe’s a serious star, and people are reacting and wanting to be very much part of his journey."
Mendes has attracted a 2.9 million Vine followers primarily because of the short covers he's posted since fall 2013.
"There hasn’t been any genuine, big record sales coming from Vine or anything like that, so it was nice to see his followers, who love him so much, really support him and go out and buy his record — that showed us how much substance there is to this," Massey added.
Mendes — who calls Ed Sheeran, Bruno Mars and Justin TImberlake his biggest inspirations — recently stopped by Mashable to concoct these two Vine videos for his fans:
Since his Mashable visit, Mendes has recreated the latter Vine video with Kelly Ripa and Michael Strahan on the set of ABC's Live With Kelly and Michael:
Mendes is now on tour with Austin Mahone, The Vamps and Fifth Harmony before he returns to New York City in August to appear on the Today Show on Aug. 21. He plans to release a full album later this year, while his manager Andrew Gertler has his sights on sustaining Mendes' career for many more years to come.
"I think Shawn has a long career ahead as an artist and songwriter," Gertler told Mashable, "and there's a good chance people will know him as a highly recognized international touring act with some really great and critically acclaimed albums under his belt in five years."
For now, Mendes' iTunes chart-topping debut bumped out projects from boy band 5 Seconds of Summer, newcomer Troye Sivan and crooner Sam Smith:
On Sunday night, Mendes concluded his live stream by thanking his rabid fans.
"Thank you, and I love you," he said. "Peace on the streets. I’m out."
Tags: ENTERTAINMENT, iTunes, MUSIC, SHAWN MENDES, VINE