Move over Darth.
After three years as the world's most-shared ad, Volkswagen's "The Force" ad has been eclipsed by Shakira's Activia-sponsored paean to the World Cup, " La La La (Brazil 2014) ft. Carlinhos Brown." Researcher Unruly reports that Shakira's video now has 5,375,756 shares across Facebook, Twitter and the blogosphere. That's more than "The Force" with 5,372,945 shares.
As Unruly notes, it doesn't hurt that Shakira recently became the first person with 100 million Facebook likes. Unruly also attributes the success to the growing trend of "trackvertising," in which a brand and a musical artist collaborate on a video that serves as both a new song release and an ad.
Shakira's ascendance shouldn't be that surprising. Measured by views, her video at this writing at 264 million vs. 60 million for "The Force."
The Force Volkswagen Commercial by Tranganhnam88
Tags: ADVERTISING, BUSINESS, SHAKIRA, VOLKSWAGEN