Apple CEO Tim Cook speaks about iOS 8 at the Apple Worldwide Developers Conference in San Francisco, Monday, June 2, 2014.
Changes are coming to Apple, slowly but surely.
Apple CEO Tim Cook is "actively" looking to add new members to the company's prestigious board of directors, according to a report in The Wall Street Journal. Apple's board currently consists of eight directors, several of whom have served on the board for more than a decade and were particularly loyal to late CEO Steve Jobs.
Apple did not immediately respond to our request for comment.
The Journal report, based on anonymous Apple insiders, goes on to detail a number of other changes taking place at Apple under Cook's leadership, including running affairs by consensus rather than combat and pushing Apple to become more environmentally friendly.
Cook himself is described as being less involved with product development than his predecessor and less critical as well. Indeed, the most damning suggestion in the report is that
Cook is "not as comfortable" saying no to projects as Jobs was.Cook is "not as comfortable" saying no to projects as Jobs was. The fear, if you buy into that suggestion, is that Apple may be taking on too much at once — an approach that would run counter to Cook's previous statements for how Apple should operate.
"We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing," Cook said in a previous interview. "It’s the way we’ve operated for years and it’s the way we still operate."
Tags: Apple, BUSINESS, TIM COOK