Google on Thursday finally released a version of Google Analytics for the iPhone.
The iPhone app [iTunes link] comes more than two years after Google released Google Analytics for Android.
Like the Android app, Google Analytics for iPhone lets users check in on their website analytics — including real-time visitor reports — from the comfort of their smartphone. In addition to real-time and time-based reports, the app can be used to view behaviors, conversions and more.
Longtime Google Analytics users — who have had to rely on third-party solutions for mobile access — will appreciate having an official app. The UI aesthetic matches the other Google apps for iOS. The app also takes advantage of the sign-in features in Gmail, Google+ and the standard Google app for iOS.
Google Analytics for iPhone was a curious omission for the search giant. Despite having its own mobile operating system, Google has historically done a great job of maintaining app parity between iOS and Android — if not feature parity.
Google Analytics for iPhone is not optimized for the iPad, however. Hopefully iPad support will be added in a future update.
Tags: APPS AND SOFTWARE, GOOGLE ANALYTICS, IPHONE APPS, MOBILE, Tech