For a few lucky customers in Canada, one bank's special ATM dispensed a lot more than cash.
As part of its "TD Thanks You" marketing campaign, TD Canada Trust asked its branch employees to pick some of their favorite customers for a special surprise. About 20 people were told that they would be helping "test out a new ATM," according to Chris Stamper, TD's senior vice president for corporate marketing. Much to their surprise, when the customers approached the ATM, it started speaking with them, and even knew their names.
Some of the customers "have been through tough times, and some are just wonderfully kind and caring people," Stamper wrote in an email. An additional 40 people weren't preselected but simply happened to be in the right bank at the right time. The special "Automated Thanking Machines" were set up at branches in Toronto, Montreal, Calgary and Vancouver.
You can see what happened next in the video above. Some excited customers got bonus cash, but others received gifts that didn't fit through the usual money slot. One woman was presented with a bouquet of flowers. A Toronto Blue Jays fan picked up a team shirt and cap — then was greeted by the Jays' Jose Bautista, who told him he'd be throwing out the first pitch at an upcoming game.
A lucky mother was surprised with college money for her kids and a trip to Disneyland. "I've never been able to take my kids anywhere," she exclaimed as she teared up.
And in one of the most touching moments, a woman named Dorothy received tickets to Trinidad to visit her daughter who had undergone a recent cancer surgery.
Even customers who weren't in the video got a surprise on Friday, when anyone at a TD branch at 2 p.m. ET was handed a $20 bill, along with people using phone or online banking.
The marketing campaign seems to be paying off for TD; the video has already been viewed 2.5 million times on YouTube. That seems like a pretty good interest rate.
Tags: ADVERTISING, BANKS, BUSINESS, MARKETING, TD BANK, VIDEOS, VIRAL VIDEO