Azalina Eusope grew up in poverty on the streets of Malaysia, the child of street food vendors. She fled Malaysia at 15 to escape poverty and ended up in the States; years later, she borrowed $500 to re-enter the family business in San Francisco. She founded Azalina’s, a Malaysian food business, in 2010 as a food truck, and since then has become a thriving catering business with a line of sauces carried at Whole Foods. This year, Azalina is taking her business to the next level, with her first brick-and-mortar restaurant (in the Twitter building), as well as a 15,000 square foot kitchen (with ovens shipped from Malaysia!) and an urban hydroponic garden to supply the herbs for her food. Azalina is on the precipice of huge success, and
it's a far cry from her childhood in Malaysia.it's a far cry from her childhood in Malaysia.
But success doesn't come easy, and she doesn't get much sleep — two hours is par, five is a luxury reserved for Saturdays. She has two employees and two kids, and works tirelessly with husband Tim at her side. Meet Azalina in the video above, and if you missed the premiere of Setting Up Shop, check it out here to meet the other small business owner we're filming, Stephen Roginson of Batch Brewing Company in Detroit.
Watch Episode 1 to Meet Stephen Roginson of Batch Brewing Company
Stephen and Azalina embody the modern entrepreneur — they're fearless, confident, determined and fueled by passion. The stakes are high, and the pressure is on for these underdog small business owners. Over the next few months, Mashable will follow Stephen and Azalina as they hustle, sweat, curse and claw their way to opening day. Be sure to subscribe to the series on YouTube to keep up with the two entrepreneurs on their quest to achieve the American Dream.
Tags: BUSINESS, MASHABLE VIDEO, SETTING UP SHOP, SMALL BUSINESS