T-Mobile CEO John Legere at T-Mobile's Uncarrier 5.0 event on June 18, 2014, in Seattle.
T-Mobile CEO John Legere is known for his frank talk about the telecommunications industry and his company's competitors. At the company's event on Wednesday, he took it to new heights.
Legere likened AT&T and Verizon's treatment of their customers to rape during his keynote at the company's Uncarrier 5.0 event.
"These high and mighty duopolists that are raping you for every penny you have ... the fuckers hate you," Legere said.
T-Mobile, the third-largest wireless carrier behind AT&T and Verizon, has been keen to paint itself as an outsider that takes aim at its bigger competitors. In addition to marketing that has not been shy about calling out the big two, Legere has been front and center, pushing T-Mobile as the company looking to change the industry.
That has often included a variety of aggressive and curse-laden tirades. He recently blasted Amazon on Twitter for making its new Fire Phone exclusively available on AT&T. (The Verge compiled a supercut of Legere's most outrageous comments from the event, including the statement on rape.)
The comment on rape comes at a sensitive time for T-Mobile. The company is close an acquisition by Sprint, a move that would create a more competitive threat to AT&T and Verizon.Bloomberg recently reported that Legere is slated to be CEO if the deal goes through.
In January, Legere was kicked out of an AT&T party at the Consumer Electronics Show in Las Vegas.