Apple's Phil Schiller talks about Siri with the new Apple iPhone 4S during an announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011.
Siri, can you say "complicated"?
Nuance Communications, a software company that develops speech recognition tools and powers Apple's Siri personal assistant, has talked with multiple companies about a possible sale, according to a report in The Wall Street Journal. One of those, according to the report, just happens to Apple's rival, Samsung.
That said, The Journal is unclear on the seriousness of these talks — and which, if any, may lead to a deal. A representative for Nuance declined to comment on the report, and Samsung did not immediately respond to our request for comment.
Nuance operates the Dragon Dictation app, a popular voice dictation app, among other products. Apple launched Siri with the iPhone 4S in 2011. The voice-activated personal assistant has been criticized for its flaws, but it has gradually improved over the years and is no longer characterized as being in beta.
Samsung later introduced a service similar to Siri, which it called S Voice.
For what it's worth, Siri doesn't seem to be a fan of the possible deal, although perhaps this response would change if Samsung were the owner.