Just two weeks after Apple announced its upcoming Health app for iOS 8, Google is reportedly preparing to launch a similar service called Google Fit.
The search giant will debut a health platform at its Google I/O conference for developers later this month, according to Forbes. Google Fit is rumored to collect and aggregate data from fitness trackers (think Jawbone and Fitbit), as well as other health-related apps.
The move would directly compete with Apple's new Health app (and HealthKit for developers). The concept behind Google Fit is similar to Apple's Passbook app, the iPhone's virtual pocket for items such as airline boarding passes, movie tickets and coupons. It will be able to pull in data from other third-party apps, such as Nike, to keep all your health-related information in one hub.
Last month, Samsung launched a health app called Sami, which also stores health-related data.
Google has a series of wearable tech-related sessions scheduled at Google I/O on June 25 and 26. Forbes reported that it is unclear whether Google Fit will be a standalone app, or built into Android's next-generation operating system.
This isn't Google's first foray into the health sector. The company previously had a platform called Google Health, a health-information storage program, but it shut down in 2012.