If Apple pays the $3.2 billion to acquire Beats Electronics, it could be paying about $29,000 per Beats customer, according to one report.
Beats Electronics, known for its successful line of Beats by Dr. Dre headphones,launched Beats Music in January. Citing a leaked royalty report, the music blog The Trichordist claims Beats Music had just 49,371 individual accounts and 61,621 "family" accounts in March, for a total of almost 111,000 subscribers. If the reported figures are correct, Beats has a long way to go to catch up to the leader in streaming music, Spotify, which has more than 25 million users worldwide, 6 million of which are paying for the service.
Beats also pays a rate of $0.000126 per play, according to the report, while Spotify pays somewhere between $0.006 and $0.0084.
Reps from Beats could not be reached for immediate comment.
Individual accounts for Beats Music cost $9.99 per month, and family accounts cost $14.99 (they support up to five users). However, since AT&T is running a promotion offering a free trial for up to 90 days, it's unclear how many users are actually paying.
Reports surfaced last week that Apple was planning to buy Beats and that the acquisition will be announced this week.