Lithium CEO Rob Tarkoff discusses the company's plans for using Klout in its platform during the Linc14 conference in San Francisco.
Lithium Technologies, the company that runs a social customer-service platform for businesses such as Spotify, Sephora and Skype, finally revealed how it plans to use its recent Klout acquisition.
Lithium CEO Rob Tarkoff announced Klout would be playing a major role in the "new Lithium," and debuted two new offerings: Klout Products and Klout Pop-Up Communities.
"We believe Lithium had to go beyond what we were providing," Tarkoff said during his keynote address at the company's Linc'14 conference in San Francisco Wednesday. "We had to increase significantly our investment on the consumer side. We had to bring together the notion of trusted content with trusted people who are known."
Individual products will be assigned a Klout score based on ratings, reviews and what people are saying on social media.Individual products will be assigned a Klout score based on ratings, reviews and what people are saying on social media.People who write product reviews will also have their individual Klout score displayed, along with their review, so other users can judge how reliable their review is.
In the case of reviews, individuals' Klout scores vary according to topics, so a user's score will change based on their reputation for reviewing certain topics.
"We're very interested in that credibility and reputation in specific areas," Lithium CMO Katy Keim, told Mashable. "You potentially could have a Klout score on the Sony community of one thing and a Klout score on another community that's related to makeup."
Pop-Up Communities will allow businesses to set up temporary communities, based around an event like a product launch or other promotion, and offer users a modified version of Klout's perk system for staying engaged. For example, a marketer promoting an upcoming product launch might first offer the new product to people identified as influencers, in hopes that they will share their experience with their broad social-media network.
"Klout had this great infrastructure to set up these mini communities around a product launch or around a new campaign and they had been incredibly successful," Keim said. "What we did was use some of the community technology with the perks capability."
As far as what's to come for the Klout app, which just rolled out a major redesign earlier this year, Keim said it's pretty much "business as usual" for the rest of 2014. However, she added that Lithium may consider making changes to the app in early 2015.
Lithium Technologies acquired Klout earlier this year in a deal that was reportedly valued at nearly $200 million. Lithium is expected to file for IPO later this year.