Japanese apparel maker Uniqlo is no stranger to integrating technology into its unique marketing campaigns.
But a new promotion goes several steps further by allowing consumers to design their own clothes, using a smartphone app.
Dubbed UTme!, the app enables users to take a photo, type text or draw a design, then have that design uploaded to the Uniqlo website, and placed on a shirt they can purchase for 1,990 yen (about $20).
But if a simple image or text message is too pedestrian for your tastes, the app has another function that lets the user shake their smartphone to randomly apply additional effects. Rather than offering potentially cheesy visual elements, the effects inject distinct design flourishes that give even the simplest graphics a touch of professional-looking artistry.
However, there is the potential for image-copyright violations, as well as what some might consider inappropriate (read: NSFW) images uploaded to Uniqlo's website.
On the Japanese version of its website, under terms and conditions, the company outlines its rules against using copyrighted material. However, it remains unclear whether or not Uniqlo will directly police user uploads for such material. The company did not immediately respond to a request for comment.
Launched on Sunday, the UTme! app is available for both Android and iOS devices.