Heathrow Airport's Busiest Terminal Rebrands for Samsung Marketing Stunt

Travelers to Heathrow will be seeing this a lot.

Fliers expecting to pass through the world's busiest international hub — Terminal 5 at London's Heathrow Airport — may be checking their tickets twice beginning Monday.
In Samsung's latest marketing stunt, Heathrow's T5 will be rebranded as the "Terminal Samsung Galaxy S5" for two weeks.
The terminal will have all of its signage devoted to ads promoting the company's flagship Galaxy S5 Android phone.

"The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before," said Russell Taylor, vice president of corporate marketing at Samsung Electronics UK & Ireland.
This is the first time an advertiser has been allowed to saturate the airport's T5, and the announcement has caused a stir.
In response, Heathrow released a statement to clarify that the actual terminal name has not changed.
"Heathrow Terminal 5's signage and passenger wayfinding has not changed," read the statement. "Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: 'Terminal Samsung Galaxy S5.'"
According to a statement from Samsung, the "Terminal Samsung Galaxy S5" advertisements will appear on all the advertising panels at the entrances, in the main terminal, and in gate rooms and baggage reclaim areas at T5. Travelers interested in testing out the phone will be directed to the Dixons Travel stores within the terminal.
Cheil UK, an ad agency owned by Samsung, came up with the idea, according to Marketing Magazine.

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