Santa Barbara County Sheriff Bill Brown, right, walks past a board showing the photos of suspected gunman Elliot Rodger and the weapons he used in Friday night's mass shooting that took place in Isla Vista, Calif., after a news conference on Saturday, May 24, 2014, in Santa Barbara, Calif. Sheriff's officials say Rodger, 22, went on a rampage near the University of California, Santa Barbara, stabbing three people to death at his apartment before shooting and killing three more in a crime spree through a nearby neighborhood.
Envy, relationships, status
Similarly, on the PUAHate forum, he expresses his rage at seeing unattractive "poor" men with girlfriends.
In his videos and Facebook postings, Rodger also makes a point to flaunt and play up his status and wealth. Many of his Facebook photos are of his BMW coupe and the Mercedes SUV, which belong to his father. In his videos, he frequently alludes to his designer clothes and expensive cars.
It was also in Santa Barbara, that Rodger began planning what he would refer to as "The Day of Retribution."It was also in Santa Barbara, that Rodger began planning what he would refer to as "The Day of Retribution."
It was only when I first moved to Santa Barbara that I started considering the possibility of having to carry out a violent act of revenge, as the final solution to dealing with all of the injustices I've had to face at the hands of women and society. I came up with a name for this after I saw all of the good looking young couples walking around my college and in the town of Isla Vista. I named it the Day of Retribution. It would be a day in which I exact my ultimate retribution and revenge on all of the hedonistic scum who enjoyed lives of pleasure that they don't deserve. If I can't have it, I will destroy it. I will destroy all women because I can never have them. I will make them all suffer for rejecting me. I will arm myself with deadly weapons and wage a war against all women and the men they are attracted to. And I will slaughter them like the animals they are. If they won't accept me among them, then they are my enemies. They showed me no mercy, and in turn I will show them no mercy. The prospect will be so sweet, and justice will ultimately be served. And of course, I would have to die in the act to avoid going to prison.